Handcrafted Indian wear — colour, craft, and celebration in every stitch.

The Festive Edit
Magenta silk kurta set with sheer dupatta

The Label

Colour, craft, and celebration — woven into every piece.

ADAA brings together hand embroidery, fluid silhouettes, and festive colour for the moments that matter — from haldi mornings to evening receptions.

Made in small runs and finished by hand, each piece is designed to be worn, remembered, and reached for again.

The Collection

Festive · Nine looks

Rani pink embroidered kurta set with net dupatta
01

Rani Pink Kurta SetChanderi · net dupatta

Olive green kurta set with floral thread embroidery and organza dupatta
02

Olive Embroidered KurtaOrganza · resham floral

Champagne sequinned sharara set
03

Champagne ShararaGeorgette · sequin

Fuchsia sharara set with silver buti work
04

Fuchsia Sharara SetSilk · silver buti

Marigold silk kaftan with embellished yoke
05

Marigold KaftanSilk · sequin yoke

Sage green pre-draped saree with embellished cape
06

Sage Cape DrapeGeorgette · pre-draped

Tangerine printed kaftan with gold border
07

Tangerine KaftanPrinted silk · mirror work

Plum brocade sharara set with zari border
08

Plum Brocade ShararaBanarasi brocade · zari

Haldi yellow silk sharara set with dupatta
09

Haldi Silk ShararaSilk · hand embroidery